A lot is being written about social media and its applicability in B2B context. There are contrasting views about how B2B social media should be done, what is the ROI, do the rules change and so on.
In this article which I recently wrote for afaqs!, the number one website in Asia-Pac for Advertising, Media & Marketing professionals, I have described how B2B social media can be more effective, what are the things to look out for and how a strong content strategy and integrated approach can go a long way.
You can read the complete article at: http://www.afaqs.com/news/story/40384_Guest-Article:-Radha-Giri:-B2B-Social-Media-Marketing---Dont-do-it-the-wrong-way
